Overview
Itās no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks donāt realize that attention isnāt owed, itās earned.
The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. Itās as if these people are trying to sell their struggles, and it doesnāt work in the long run. Like a car wreck, these folks garner attention, but itās short-lived.
Hereās a simple question that can serve as a litmus test for you: āCan I build a campfire around what Iām sharing?ā Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?
In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of todayās most influential thought leaders ā as well as his own personal brand. In this practical and inspiring book, you will learn:
This book title, You Are The Brand (The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business), ISBN: 9781631953477, by Mike Kim, Todd Herman, published by Morgan James Publishing (July 13, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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