Overview
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
This book title, Branded Content and Entertainment in Advertising (A Theoretical and Empirical Study of Creative Advertising Practices), ISBN: 9781032316420, by María Rodríguez-Rabadán Benito, published by Taylor & Francis (November 28, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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