Branded! (How Retailers Engage Consumers with Social Media and Mobility)

Written through the eyes of retail and technology executives,Branded! explores retailers who are successfully implementingsocial media and mobility strategies.
Market-leading retailers are engaging technology-savvy customersthough social media and mobility. Branded! reveals how thesedigital communication channels are an extension of a retailer'sculture and strategy resulting in building brand equity.Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's,1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured.Branded!:

• Provides a clear review of social media as well as the rapidchanges in the development and use of mobility.
• Demonstrates why retailers cannot 'wait and see', and must moverapidly
• Shows how each company's social media and mobility initiativesare based on the individual personality of the company.
• Discusses sophisticated analytic tools that enable retailers tomeasure their performance and make informed decisions on thedata

This book title, Branded! (How Retailers Engage Consumers with Social Media and Mobility), ISBN: 9780470768679, by Bernie Brennan, Lori Schafer, published by Wiley (October 19, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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