Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
Packed with case studies, and real-world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project—incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
This book title, Branded Interactions (Marketing Through Design in the Digital Age), ISBN: 9780500023709, by Marco Spies, Katja Wenger, published by Thames & Hudson (October 20, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
Unlike Amazon and other retailers who may also offer Branded Interactions (Marketing Through Design in the Digital Age) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Branded Interactions (Marketing Through Design in the Digital Age) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!