Overview
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
This book title, Breakthrough Branding (How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand), ISBN: 9781857885811, by Catherine Kaputa, published by Quercus (June 16, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Breakthrough Branding (How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Breakthrough Branding (How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!