Overview
What principled business leaders can do to solve America'scurrent financial crisis
Broke is a startling wake-up call for America and anhonest accounting of what our future holds if we don't take chargeand change our country for the better. If the business of Americais business, then it's up to our business leaders to solve the messwe're in. Broke offers practical, nonpolitical, andnonpartisan solutions that every business leader can implementtoday for a better tomorrow.
Whether you operate a giant corporation or a local smallbusiness, you'll find practical steps to limit future risks,strengthen every business, stabilize the current economy, and helpturn the country around. Author John Mumford has spent decadeshelping business leaders turn around failing companies. Now, hehelps them to turn around a failing country.
- Presents bold initiatives and concrete steps every businessleader can use to create a better future-for their businesses andfor the country
- Includes practical, actionable steps for every business leaderwho wants to build for the future, while preserving the best of hisor her existing enterprise.
- Shows how business leaders can contribute to the solutions forour problems concerning public debt, the environment, andinternational relations
- Offers a turnaround plan for the country ideal for use by theU.S. Chamber of Commerce, small business organizations, non-profitsand others as the centerpiece of a 2010 campaign for America'sturnaround
- Endorsed by current and former CEO's, top business schoolleaders, former governors and senators, and leadingjournalists
Desperate times call for creative, effective measures, notdesperation. If you're a business leader, here's how you can doyour part.
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