Overview
There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in the day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.
Business Beyond Borders explains culture through real-life stories that resonate and bring it to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Russians in Moscow, from out-running an earthquake during a keynote presentation in Tokyo, to losing a government "handler" in Beijing, each of the 23 stories illustrates a critical cultural issue that global managers need to understand today.
With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Across Borders is a celebration of what makes all of us around the world-all so different-simultaneously all the same.
This book title, Business Across Borders (Short stories from around the world to drive global business success), ISBN: 9781399822275, by Dean Foster, published by Mobius (November 4, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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