Business on a Mission (How to Build a Sustainable Brand) - 9781032009414

ISBN: 9781032009414
List Price $44.99 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
$44.99
List Price
Your Price Per Book
Discount
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Select QTYQuantity:
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Not ready to place your order?

Request a quote

$44.99
SKU:
9781032009414
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose.

As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, this book features candid interviews with change makers from the worlds of retail, professional services, consumer goods, and NGOs. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals, with an exclusive interview with Unilever CEO, Alan Jope. It explores how investors are now driving a systemic change in focus in the boardroom towards the sustainability agenda, and how leaders can respond to this, featuring a new interview with Frank Cooper, Global Chief Marketing Officer and member of the Global Executive Committee at BlackRock. The impact of the pandemic on what it means to be a sustainable brand, including a focus on sustainable supply chains, the growing power of Gen Z, the growth of online purchasing, multi-stakeholder partnerships, increased regulation, and culture at work, is also explored.

This book has been read, enjoyed, and used by business leaders to identify models for change; by managers to create progressive campaigns; by NGOs to create stronger partnerships with the private sector; and by students to learn how theories of social purpose and sustainability can be applied in the real world. The first edition was Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability.

This book title, Business on a Mission (How to Build a Sustainable Brand) - 9781032009414, ISBN: 9781032009414, by Andy Last, published by Taylor & Francis (December 31, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Business on a Mission (How to Build a Sustainable Brand) - 9781032009414 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Business on a Mission (How to Build a Sustainable Brand) - 9781032009414 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Andy Last
Format:
Paperback
Pages:
124
Publisher:
Taylor & Francis (December 31, 2021)
Language:
English
ISBN-13:
9781032009414
Weight:
8.5oz
Dimensions:
5.0625" x 7.8125"
File:
TAYLORFRANCIS-TayFran_241010044604427-20241010.xml
Folder:
TAYLORFRANCIS
List Price:
$44.99
Case Pack:
1
As low as:
$40.49
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service