Overview
Itās time to forget everything you think you know about selling.
Winning new customers is the number one challenge 80 percent of entrepreneurs faceāand a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoneyāwho once struggled to pay bills and is now a top sales coach and influencerāsays the reason so many of us are bad at selling is, well, we think selling is bad.
In the ābook my clients have been asking me for,ā Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isnāt something we do to others, itās something we do with them.
With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way thatās consistent with your values and strengths, so you can align how you sell with how customers buy.
Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoneyās colleagues and students as well as her own experiences.
Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent resultsāitāll make you feel fantastic about every transaction.
This book title, Buyer First (Grow Your Business with Collaborative Selling), ISBN: 9781774583203, by Carole Mahoney, published by Page Two Books, Inc. (September 5, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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