Challenges are our Business (Adapting, Reinventing, and Thriving Across a Century of Change)

«My family and I feel so fortunate that my father’s wisdom and zest for new challenges — both in business and life — live on in this valuable gift to guide us into the future.»- ADRIANA CISNEROS- 

At 18 years old, Diego Cisneros spent all his savings on the down payment of a truck in Caracas. He never imagined that this would be the first step in building a family business that has grown, transformed, and reinvented itself countless times over a century, eventually becoming a transnational conglomerate leading over 30 companies in the communication, telecom, publicity, tourism, and real estate development sectors. 

Throughout these pages, Gustavo Cisneros chronicles the process of entrepreneurial transformation that the Cisneros Organization has undergone since its foundation (at the hands of his father, Diego), his own leadership, and now under the direction of his daughter, Adriana. This is a fascinating retelling of entrepreneurial triumph, filled with lessons on success in a world where the only constant is change.

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