Overview
An all-encompassing guide to making the most from multi-channelmarketing
Written in a straightforward and accessible style, Changingthe Channel offers you a detailed look at twelve of today'smost important marketing channels-explaining how each one worksindividually as well as in conjunction with each other, leveragingthe power of your message for explosive profits.
Page by page, you'll become familiar with a variety ofapproaches, including direct online marketing, social media, publicrelations, radio and television advertising, direct space ads,event marketing, telesales, telemarketing, joint ventures,affiliate marketing, and direct mail.
- Discusses how to create successful marketing campaigns by usinga mix of different marketing channels
- Offers some smart ways to track customer buying habits with adatabase that covers all marketing channels
- Helps you learn how to develop profitable relationships withyour customers through frequent contact and by providing freequality content-not just sales pitches
With this book as your guide, you'll quickly discover howmarketing across multiple channels can help develop qualitycustomer relationships and improve the bottom line of yourbusiness.
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