Overview
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation
Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
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03 Strategy
04 Marketing
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07 Organizations
08 Leading
09 People
10 Life and Work
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This book title, Channel Management (Marketing 04.07), ISBN: 9781841121956, by Patrick Forsyth, published by Wiley (April 3, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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