Overview
Schwab's revolutionary approach to success in the face ofadversity
Since its founding in 1973, Schwab has led the full-brokeragemarket by stressing customer service. Today, Schwab has establisheditself as a company with a unique identity: old-fashioned integritymeets technology-empowered financial services. Charles Schwab tellsthe compelling story of this organization's uncanny ability toreinvent itself around an unchanging set of core values. This bookis organized into five sections, each representing a criticaljuncture for the company when it was forced to reinvent itself orbe consumed. Along the way, Kador highlights Schwab's immutablelaws, direct from the Chairman and CEO: 1) Create a cause, not abusiness; 2) the corporate vision is only as good as the values ofits culture; 3) welcome upheaval. In the whirlwind economicenvironment we currently face, Charles Schwab provides readers withvaluable lessons on how businesses can survive and thrive in anysituation.
Since its founding in 1973, Schwab has led the full-brokeragemarket by stressing customer service. Today, Schwab has establisheditself as a company with a unique identity: old-fashioned integritymeets technology-empowered financial services. Charles Schwab tellsthe compelling story of this organization's uncanny ability toreinvent itself around an unchanging set of core values. This bookis organized into five sections, each representing a criticaljuncture for the company when it was forced to reinvent itself orbe consumed. Along the way, Kador highlights Schwab's immutablelaws, direct from the Chairman and CEO: 1) Create a cause, not abusiness; 2) the corporate vision is only as good as the values ofits culture; 3) welcome upheaval. In the whirlwind economicenvironment we currently face, Charles Schwab provides readers withvaluable lessons on how businesses can survive and thrive in anysituation.
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