Overview
Praise for Chocolates on the Pillow Aren't Enough
"Jonathan recognizes that in today's Internet-fed,savvy-consumer world, it is the people-to-people connections,regardless of price point, that differentiate a customer'sexperience. Gimmicks come and go, but without sincere and caringpeople delivering the overall experience, from start to finish,well, it's true--chocolates on the pillow are not enough. A greatread!"
—David Neeleman, founder and CEO, JetBlue AirwaysCorporation
"If you don't work for your customer, you're not doing your job.Who better to turn to for lessons in great customer experiencesthan Jonathan Tisch? He has long been one of the most respectedleaders in travel and hospitality, and when it comes to treatingall customers like guests, to put it simply, he gets it. And thensome."
—Millard S. Drexler, Chairman and CEO, J. Crew Group
"What brings customers back to my restaurants? Why do viewerswatch my TV show? It's more than Bam! It's delivering a kicked-upcustomer experience. Tisch is the guy who knows how to do thisbest. His book gives the inside scoop on how to excite yourcustomers and bring 'em back for more."
—Emeril Lagasse
"Attention to detail, passion, and dedication are a few of thethings that made me successful as an athlete. Jonathan knows thatby doing the same in business, you maximize the customer'sexperience and outscore the competition."
—Tiki Barber
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