Overview
Hoy en día, muchos de nosotros apenas utilizamos dinero en efectivo y lo pagamos casi todo con tarjetas de crédito o aplicaciones del móvil. Es decir, con dinero digital. Sin embargo, lo que a todos nos parece cómodo, natural e inevitable resulta ser, fundamentalmente, el producto de poderosos intereses y manipulaciones. Cloudmoney es la enloquecedora crónica de este cambio de paradigma. Brett Scott ha buceado bajo la superficie del sistema financiero global para mostrarnos cómo las altas finanzas y las grandes compañías tecnológicas se han aliado con el objetivo de remplazar el dinero físico por el dinero digital, supuestamente en pro de una escurridiza visión de progreso, y cómo ese proceso no es más que una guerra encubierta por nuestros bolsillos y, en última instancia, por nuestra libertad.
¿Es de verdad preferible una sociedad sin efectivo, o supone el fin del dinero físico el fin de la verdadera privacidad? Ese futuro sin metálico, ¿está más cerca de lo que pensamos o aún hay tiempo para cambiar el rumbo? Un libro fundamental para entender qué es el dinero, en qué puede llegar a convertirse y cómo podemos salvarnos de las garras de las poderosas Fintech.
ENGLISH DESCRIPTION
Who benefits from a cashless society and who gets left behind? Is the end of cash the end of true privacy? And is our cloudmoney future closer than we think it is?
The reach of Corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we’re told is a natural and inevitable move is actually the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.
In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney” —digital money underpinned by the banking sector— to replace physical cash. He dives beneath the surface of the global financial system to uncover a long-established lobbying infrastructure: an alliance of partners waging a covert war on cash. He explains the technical, political, and cultural differences between our various forms of money and shows how the cash system has been under attack for decades, as banking and tech companies promote a cashless society under the banner of progress.
Cloudmoney takes us to the front lines of a war for our wallets that is also about our freedom, from marketing strategies against cash to the weaponization of COVID-19 to push fintech platforms, and from there to the rise of the cryptocurrency rebels and fringe groups pushing back.
This book title, Cloudmoney: Efectivo, tarjetas, criptomonedas y la lucha por nuestras carteras / Cloudmoney. Cash, Cards, Crypto and the War for our Wallets, ISBN: 9788417636425, by Brett Scott, published by PRH Grupo Editorial (January 24, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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