Overview
An exclusive insider account with unprecedented access to Deion Sanders, his staff, and players, who are shattering expectations weekly and changing the culture of college football.
Known for decades as one of the NFL’s most iconic and spectacular playmakers, Deion Sanders remains college football's most intriguing newsmaker. In just three years, he has become the most talked about coach by recruiting elite players to moribund programs and reviving the spirit and pride of forgotten fanbases by winning. Along the way, he’s changing how we think about college sports while rejuvenating whole communities with the national attention that follows him and the fresh commerce a winning culture ignites.
First at Jackson State and now at Colorado, Sanders has displayed a knack for leading miraculous turnarounds of once-storied-but-long-irrelevant programs. Television cameras turn up for national broadcasts, gameday attendance skyrockets, economic impact reaches the tens of millions, and NFL scouts take renewed interest.
Meanwhile, off the field, Sanders displays an uncanny ability to connect with his players. Weekly chat sessions about life and love are the norm. His unyielding commitment to guiding his players to become exceptional men raises the bar on what parents and athletes expect from college coaches.
Now, with access no other reporter has been granted, veteran sports journalist Jean-Jacques Taylor takes readers inside one season with Deion Sanders to show the heart, mind, and culture of America's most innovative football coach and his team of would-be champions.
This book title, Coach Prime (Deion Sanders and the Making of Men), ISBN: 9780063306912, by Jean-Jacques Taylor, published by HarperCollins (September 12, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Coach Prime (Deion Sanders and the Making of Men) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Coach Prime (Deion Sanders and the Making of Men) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!