Overview
The 21st Century's counterpart to Sun Tzu’s The Art ofWar, Dan Sanker's Collaborate: The Art of We gives a newgeneration of pioneering business enthusiasts a practical guide tocapture tomorrow's opportunities. Globalization, technologicaladvances, and cultural changes have opened the door for a newwinning formula that combines traditional competition withcontemporary collaborative business practices. Readers will changetheir mindsets and learn practical tools to tap into talent,overcome organizational obstacles, and create dramatic incrementalvalue by collaborating between organizations.
While most businesses are battling it out for crumbs of marketshare, the author gives inside examples of emerging leaders who arestaking claim to larger pieces of the economic pie. Intellectualhonesty and proof-of-concept permeate throughout; even the book'sown foreword was entrusted to a collaborative group of over 35individual participants, a first of its kind and one more concreteexample of the power of collaboration.
Sanker provides a comprehensive guide to collaboration fromconception to implementation and analysis. He bringscollaboration to life by:
- Exploring the opportunities created by dynamic online socialtools being used by winning leaders
- Delving into examples from a plethora of traditional companieslike Disney and McDonald's
- Inviting readers behind the curtains to see the inner workingsof collaborative emerging growth companies like CaseStack, theauthor’s company
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