Comeback (The Fall & Rise of the American Automobile Industry)

ISBN: 9780684804378
List Price: $32.95

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Overview

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

This book title, Comeback (The Fall & Rise of the American Automobile Industry), ISBN: 9780684804378, by Paul Ingrassia, Joseph B. White, published by Simon & Schuster (October 18, 1995) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Comeback (The Fall & Rise of the American Automobile Industry) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Paul Ingrassia, Joseph B. White
Format:
Paperback
Pages:
512
Publisher:
Simon & Schuster (October 18, 1995)
Language:
English
ISBN-13:
9780684804378
ISBN-10:
0684804379
Weight:
19.44oz
Dimensions:
5.5" x 8.5" x 1.7"
Case Pack:
12
File:
Eloquence-SimonSchuster_03112024_P7078291_onix30_Complete-20240311.xml
As low as:
$16.80
Folder:
Eloquence
List Price:
$32.95
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade

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