Overview
- building repeat visitor relationships
- image formation
- distribution channels
- communication messages and their effectiveness
- design of destination- and attraction-specific brochures
- communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
This book title, Communication and Channel Systems in Tourism Marketing - 9781560245810, ISBN: 9781560245810, by Muzaffer Uysal, Daniel Fesenmaier, published by Taylor & Francis (March 25, 1994) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Communication and Channel Systems in Tourism Marketing - 9781560245810 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Communication and Channel Systems in Tourism Marketing - 9781560245810 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!