Competing in a Service Economy (How to Create a Competitive Advantage Through Service Development and Innovation)

ISBN: 9780470448212
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$44.00
SKU:
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Availability:
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Minimum Purchase:
25 units
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Important Note About This Book
This title is Printed on Demand and is not stocked for immediate shipping.Please allow 10-15 business days for this title to print.

Overview

Competing in a Service Economy is a hands-on guide tocreating services, with illustrative examples from service-orientedcompanies including Disney, Ericsson, IKEA, National Association ofConvenience Stores, Ritz Carlton, Scandinavian Airline Systems,Sterling Pulp Chemicals, and Telia Mobile. This practical resourcefor executives, general managers, and managers in marketing,operations, and human resources reveals how to gain a competitiveadvantage by creating and implementing a strategic plan that willultimately improve their organization's services. Written by theauthors of the best-selling book Improving CustomerSatisfaction, Loyalty, and Profit, this important new book willhelp business professionals to think and plan strategically todramatically improve services, service development, and serviceinnovation within their organizations.

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Product Details

Author:
Michael D. Johnson, Anders Gustafsson
Series:
J-B-UMBS Series
Format:
Paperback
Pages:
212
Publisher:
Wiley (May 23, 2003)
Language:
English
Audience:
General/trade
ISBN-13:
9780470448212
Weight:
11.2oz
Case Pack:
10
File:
Wiley-wileyUS_2_1_20250615-20250615.xml
As low as:
$30.36
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$44.00
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
5.98" x 9.02" x 0.47"
Print on Demand (longer leads times apply):
Country of Origin:
United States
Pub Discount:
50
Imprint:
Jossey-Bass

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