Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP’s founder, Trần Quí Thanh, tells himself daily, “Nothing is Impossible.”
This book title, Competing With Giants (How One Family-Owned Company Took on the Multinationals and Won), ISBN: 9781946633156, by Phương Uyên Trần, Jackie Horne, Brian Tracy, published by Advantage Media Group, Inc. (August 28, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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