Overview
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
- What Competitive Strategy actually is
- The foundations of strategy and the five forces of competition
- Assessing the competition and strategic management in action
- Developing a competitive strategy
- Looking to the future and mergers and acquisitions
This book title, Competitive Strategy For Dummies, ISBN: 9780470779309, by Richard Pettinger, published by Wiley (May 17, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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