Overview
Does your business, like many of today's leading companies, makethese dangerous competitive mistakes?
Take actions as if competitors did not exist
* Collect extensive competitor data but fail to convert it intoinsights about competitors' current and potential actions
* Fail to project competitors' likely strategies and moves
* Ask the wrong questions about the strategies and actions ofcurrent and emerging competitors
* Conduct competitor analysis separately from strategicthinking
To prepare your business for market rivalry in the twenty-firstcentury you need an approach to competitor analysis andintelligence that far surpasses the best practices in mostorganizations today. You need Competitors.
In Competitors, international strategy guru Liam Fahey provides anew integrated, comprehensive method for analyzing the competition.Called competitor learning, the method is the product of Fahey's 15years of consulting, researching, and teaching competitor analysisin cutting-edge companies in the United States and Europe. Itcombines a system for identifying critical competitor data with aseries of analytical frameworks to help you develop powerfulstrategic insights.
Competitors shows you how to:
* Determine exactly what you need to know about competitors
* Describe and analyze competitors' marketplace strategy, alliancesand networks, assumptions, assets, capabilities, and culture
* Project competitors' likely strategic moves and outcomes
* Draw critical inferences from limited data about competitors'goals, mindsets, and behaviors
* Use competitor analysis to anticipate changes in customers,channels, suppliers, competitive dynamics, and emergingmarkets
* Gain valuable insights into how and why your organization mightwin or lose as it competes against current or potentialrivals
* Avoid typical errors associated with traditional competitoranalysis
Competitors is an indispensable learning tool for managers who wantto get ahead of the competition-both today and for the future. Itteaches managers how to know their competition as thoroughly asthey know their own organization, and how to use that knowledge tooutwit, outmaneuver, and outperform rivals.
Praise for Competitors
"The best hope for a company is to be the first to read this bookbefore its competitors do." -Philip Kotler, Professor ofInternational Marketing, J.L. Kellogg Graduate School ofManagement, Northwestern University
"Liam Fahey has written the first richly textured,application-friendly and realistic book on what is often misnamedcompetitive intelligence . . . a masterful achievement by a powerin competitive understanding." -Larry Prusak, Managing Principal,IBM Consulting Group and coauthor of Working Knowledge
"Fahey's Competitors is a lively, dynamic, major break fromtraditional 'static' strategic analyses. He provides a unique,pragmatic, entrepreneurial approach for seeing where competitorsare going in the future-and how to preempt, reconceive or reshapethe 'competitive domain' faster and better." -James Brian Quinn,author of Intelligent Enterprise and Innovation Explosion
"We have embraced Liam Fahey's competitor learning framework as theguiding methodology for understanding the current and emergingcompetition. Competitors is required reading for taking competitiveanalysis to the next level." -Benjamin R. Fisher, Jr., Director,Corporate Marketplace, PPG Industries, Inc.
"If I could have my way, this book would remain within the hands ofa select few. . . armed with these tools, companies can bepositioned to outwit, outmaneuver, and outperform theircompetitors." -Faye Brill, Director, Business Intelligence, MeritorAutomotive, Inc. and former president, Society of CompetitiveIntelligence Professionals
Take actions as if competitors did not exist
* Collect extensive competitor data but fail to convert it intoinsights about competitors' current and potential actions
* Fail to project competitors' likely strategies and moves
* Ask the wrong questions about the strategies and actions ofcurrent and emerging competitors
* Conduct competitor analysis separately from strategicthinking
To prepare your business for market rivalry in the twenty-firstcentury you need an approach to competitor analysis andintelligence that far surpasses the best practices in mostorganizations today. You need Competitors.
In Competitors, international strategy guru Liam Fahey provides anew integrated, comprehensive method for analyzing the competition.Called competitor learning, the method is the product of Fahey's 15years of consulting, researching, and teaching competitor analysisin cutting-edge companies in the United States and Europe. Itcombines a system for identifying critical competitor data with aseries of analytical frameworks to help you develop powerfulstrategic insights.
Competitors shows you how to:
* Determine exactly what you need to know about competitors
* Describe and analyze competitors' marketplace strategy, alliancesand networks, assumptions, assets, capabilities, and culture
* Project competitors' likely strategic moves and outcomes
* Draw critical inferences from limited data about competitors'goals, mindsets, and behaviors
* Use competitor analysis to anticipate changes in customers,channels, suppliers, competitive dynamics, and emergingmarkets
* Gain valuable insights into how and why your organization mightwin or lose as it competes against current or potentialrivals
* Avoid typical errors associated with traditional competitoranalysis
Competitors is an indispensable learning tool for managers who wantto get ahead of the competition-both today and for the future. Itteaches managers how to know their competition as thoroughly asthey know their own organization, and how to use that knowledge tooutwit, outmaneuver, and outperform rivals.
Praise for Competitors
"The best hope for a company is to be the first to read this bookbefore its competitors do." -Philip Kotler, Professor ofInternational Marketing, J.L. Kellogg Graduate School ofManagement, Northwestern University
"Liam Fahey has written the first richly textured,application-friendly and realistic book on what is often misnamedcompetitive intelligence . . . a masterful achievement by a powerin competitive understanding." -Larry Prusak, Managing Principal,IBM Consulting Group and coauthor of Working Knowledge
"Fahey's Competitors is a lively, dynamic, major break fromtraditional 'static' strategic analyses. He provides a unique,pragmatic, entrepreneurial approach for seeing where competitorsare going in the future-and how to preempt, reconceive or reshapethe 'competitive domain' faster and better." -James Brian Quinn,author of Intelligent Enterprise and Innovation Explosion
"We have embraced Liam Fahey's competitor learning framework as theguiding methodology for understanding the current and emergingcompetition. Competitors is required reading for taking competitiveanalysis to the next level." -Benjamin R. Fisher, Jr., Director,Corporate Marketplace, PPG Industries, Inc.
"If I could have my way, this book would remain within the hands ofa select few. . . armed with these tools, companies can bepositioned to outwit, outmaneuver, and outperform theircompetitors." -Faye Brill, Director, Business Intelligence, MeritorAutomotive, Inc. and former president, Society of CompetitiveIntelligence Professionals
This book title, Competitors (Outwitting, Outmaneuvering, and Outperforming), ISBN: 9780471295624, by Liam Fahey, published by Wiley (October 30, 1998) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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