Conscious Marketing (How to Create an Awesome Business with a New Approach to Marketing)

ISBN: 9780730309642
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$32.95
SKU:
9780730309642
Availability:
659
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Carolyn Tate
Format:
Paperback
Pages:
216
Publisher:
Wiley (July 7, 2015)
Language:
English
Audience:
General/trade
ISBN-13:
9780730309642
Weight:
10.56oz
Dimensions:
6.05" x 9.05" x 0.65"
File:
Wiley-wileyUS_2_1_20250715-20250715.xml
Folder:
Wiley
List Price:
$32.95
Country of Origin:
Singapore
Case Pack:
30
As low as:
$22.74
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley

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Overview

In the modern economy, businesses must have heart

The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.

In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include:

  • What's wrong with marketing and why it doesn't work
  • What "conscious" means to the consumer, business, leader and marketer
  • The who, what, why and how of conscious marketing
  • Navigating the shift from traditional to conscious practices

The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

While major retailers like Amazon may carry Conscious Marketing (How to Create an Awesome Business with a New Approach to Marketing), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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