Consumer Behaviour

ISBN: 9781529754056
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$72.00
SKU:
9781529754056
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.

This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.

This textbook is essential reading for all students studying Consumer Behaviour.

Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

This book title, Consumer Behaviour, ISBN: 9781529754056, by Zubin Sethna, published by SAGE Publications (May 23, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Consumer Behaviour books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Consumer Behaviour books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Zubin Sethna
Format:
Paperback
Pages:
616
Publisher:
SAGE Publications (May 23, 2023)
Language:
English
Audience:
College/higher education
ISBN-13:
9781529754056
ISBN-10:
1529754054
Weight:
38.3oz
Dimensions:
7" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$72.00
Case Pack:
20
As low as:
$54.72
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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