Consumer Behaviour (Applications in Marketing)

ISBN: 9781529730838
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$79.00
SKU:
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Overview

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Robert East is Emeritus Professor at Kingston University London, UK.

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Malcolm Wright is Professor of Marketing at Massey University, New Zealand.

Marc Vanhuele 
is Professor of Marketing at HEC Paris, France.

This book title, Consumer Behaviour (Applications in Marketing), ISBN: 9781529730838, by Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele, published by SAGE Publications (May 31, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Consumer Behaviour (Applications in Marketing) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
Format:
Paperback
Pages:
376
Publisher:
SAGE Publications (May 31, 2022)
Language:
English
Audience:
College/higher education
ISBN-13:
9781529730838
ISBN-10:
152973083X
Weight:
38.35oz
Dimensions:
7" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$79.00
Case Pack:
8
As low as:
$60.04
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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