Overview
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
This book title, Consumer Behaviour (Perspectives, Findings and Explanations), ISBN: 9781137003768, by John O'Shaughnessy, published by Palgrave Macmillan (January 15, 2013) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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