Overview
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
This book title, Consumer Profiles (RLE Consumer Behaviour) (An introduction to psychographics) - 9781138832466, ISBN: 9781138832466, by Barrie Gunter, Adrian Furnham, published by Taylor & Francis (October 7, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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