Consumer Research (Introspective Essays on the Study of Consumption)

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

This book title, Consumer Research (Introspective Essays on the Study of Consumption), ISBN: 9780803972971, by Morris B. Holbrook, published by SAGE Publications (June 9, 1995) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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