Consumer Research (Postcards From the Edge) - 9780415173179

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

This book title, Consumer Research (Postcards From the Edge) - 9780415173179, ISBN: 9780415173179, by Stephen Brown, Darach Turley, published by Taylor & Francis (December 18, 1997) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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