Overview
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.
In this volume, the first in the Marketing and Consumer Psychology series:
- a religious studies scholar talks about the media representation of ritual;
- communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
- a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
- a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
This book title, Contemporary Consumption Rituals (A Research Anthology) - 9780805847796, ISBN: 9780805847796, by Cele C. Otnes, Tina M. Lowrey, published by Taylor & Francis (October 1, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Contemporary Consumption Rituals (A Research Anthology) - 9780805847796 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Contemporary Consumption Rituals (A Research Anthology) - 9780805847796 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!