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Contemporary Issues in Luxury Brand Management

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ISBN: 9780367859305
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$55.99
SKU:
9780367859305
Availability:
1329.75
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.

Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.

With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

While major retailers like Amazon may carry Contemporary Issues in Luxury Brand Management, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Sylvie Studente, Eleonora Cattaneo
Format:
Paperback
Pages:
180
Publisher:
Taylor & Francis (March 31, 2023)
Language:
English
ISBN-13:
9780367859305
Weight:
16oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_250318053508991-20250318.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Series:
Mastering Luxury Management
Case Pack:
1
As low as:
$49.27
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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