Overview
A holistic approach to conversion rate optimization thatencompasses an entire business—online and offline—todrive more sales and referrals, and increase bottom-lineprofits
In order for your business to survive, you must convertanonymous traffic into sales. The better you do that, the moremoney you make. The science of tweaking and testing webpages toconvert the maximum number of people is known as conversion rateoptimization (CRO). Convert Every Click introducesan expanded vision of CRO that the author, Benji Rabhan, calls"holistic conversion rate optimization." Internet technology andinnovation have changed the way you should be optimizing yourbusiness, your marketing, and your websites. The book looks at thepsychology behind this new way of optimizing an entire business formore profits. It examines how your website plays a role in youroverall business strategy, and details how to use CRO psychologyand strategies to increase profits.
- Teaches proven strategies for increasing conversions acrossyour entire business
- Details various split testing and data gathering methods andwhen to use each one
- Unveils a holistic approach to conversion rate optimization,using technology to create a more customer-centric experience thatnot only increases conversions, but also improves customerengagement and satisfaction
With guidance from Convert Every Click, you'll learn howto boost conversions and consumption across your entire business bymaximizing every bit of your hard-earned traffic before, during,and after a sale.
This book title, Convert Every Click (Make More Money Online with Holistic Conversion Rate Optimization), ISBN: 9781118759677, by Benji Rabhan, published by Wiley (September 23, 2013) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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