Corporate Innovation (RLE Marketing) (Marketing and Strategy) - 9781138966826

ISBN: 9781138966826
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$58.99
SKU:
9781138966826
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

This book title, Corporate Innovation (RLE Marketing) (Marketing and Strategy) - 9781138966826, ISBN: 9781138966826, by Gordon Foxall, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Gordon Foxall
Format:
Paperback
Pages:
286
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138966826
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240515050013355-20240515.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$53.09
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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