Overview
Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.
This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
This book title, Corporate Public Affairs (Interacting With Interest Groups, Media, and Government), ISBN: 9780805856439, by Otto Lerbinger, published by Taylor & Francis (October 18, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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