Corporate Public Relations (A New Historical Perspective)

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

This book title, Corporate Public Relations (A New Historical Perspective), ISBN: 9780415515498, by Marvin N. Olasky, published by Taylor & Francis (February 12, 2011) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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