Corporate Reputation and the News Media (Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets)

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries.

Each chapter is structured to consider two to three hypotheses in the country under discussion, including:

• the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition
• the impact of media favorability on the public’s organizational images of these firms
• how media coverage of specific public issues and news topics relates to the associations people form of specific firms.

Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders.

Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

This book title, Corporate Reputation and the News Media (Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets), ISBN: 9780415871525, by Craig Carroll, published by Taylor & Francis (July 23, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Corporate Reputation and the News Media (Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Corporate Reputation and the News Media (Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!