Overview
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
This book title, Country-of-Origin Effect in International Business (Strategic and Consumer Perspectives), ISBN: 9781032537900, by Anna Grudecka, Marzanna K. Witek-Hajduk, published by Taylor & Francis (January 30, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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