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Covert Cows and Chick-fil-A (How Faith, Cows, and Chicken Built an Iconic Brand)

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ISBN: 9781400213160
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$28.99
SKU:
9781400213160
Availability:
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Minimum Purchase:
25 units
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Overview

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of the company's corporate purpose, Robinson provides a front-row seat to the innovative marketing, brand strategies, and programs that created a culture customers describe as "Where good meets gracious." 

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and Truett Cathy himself, Robinson explains the important traits that built the company's culture and have sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

While major retailers like Amazon may carry Covert Cows and Chick-fil-A (How Faith, Cows, and Chicken Built an Iconic Brand), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Steve Robinson
Format:
Hardcover
Pages:
224
Publisher:
Thomas Nelson (June 11, 2019)
Language:
English
ISBN-13:
9781400213160
ISBN-10:
1400213169
Case Pack:
24
File:
HarperChristian-Nelson0412-20250412.xml
Folder:
HarperChristian
List Price:
$28.99
As low as:
$14.78
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Binding:
With dust jacket
Weight:
14.24oz
Dimensions:
6.2" x 9.3" x 0.88"
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Thomas Nelson

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