Cracking the Innovation Code - 9780367567118

ISBN: 9780367567118
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$45.99
SKU:
9780367567118
Availability:
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Minimum Purchase:
25 units
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Product Details

Author:
Andy Wynn
Format:
Paperback
Pages:
188
Publisher:
Taylor & Francis (November 2, 2020)
Language:
English
ISBN-13:
9780367567118
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250320054242258-20250320.xml
Folder:
TAYLORFRANCIS
List Price:
$45.99
Case Pack:
1
As low as:
$40.47
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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Overview

Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow.

In the follow up to his book Transforming Technology into Profit, Andy takes you on a journey that explains how the organisation and culture within your business impact your company’s ability to innovate.

Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams.

Part sequel and part companion volume to his previous book, Andy finally "cracks the code" on how to unleash your business’ ability to create and successfully commercialise new products.

Written in the author’s trademark conversational style, Cracking the Innovation Code offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses.

While major retailers like Amazon may carry Cracking the Innovation Code (How To Unlock The True Potential of Your Business To Grow Through New Products) - 9780367567118, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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