Creando unicornios: El futuro del emprendimiento está en México / Building Unico rns

ISBN: 9786073846509
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Important Note About This Book
This page features either the Spanish-English bilingual edition of this title or a full Spanish title.If you do not intend to purchase this bilingual/Spanish title, just search again to find the English edition of this title.

Overview

“La obra es una radiografía del ecosistema emprendedor y un testimonio apasionante de sus protagonistas. Su gran mérito está en conjuntar las luces y las sombras que componen la historia del emprendimiento en México.”  -José Roberto Arteaga, director editorial de Forbes México

En el mundo de los negocios, los unicornios son empresas emergentes privadas que alcanzan un valor de mil millones de dólares o más. En México, tenemos a Kavak, Clip, Bitso, Merama, Incode, Nowports, Clara, Stori y Konfío, las cuales han demostrado que nuestro país es territorio de talento, fuerza, resiliencia y oportunidades sin límites. Por ello, entre los mexicanos está despertando un creciente interés por una palabra: emprendimiento.
 
En Creando unicornios nos adentramos en el pasado, presente y futuro del apasionante universo de las startups en México, donde la innovación, el capital de riesgo y el crecimiento exponencial convergen en una emocionante espiral ascendente. A partir de una investigación exhaustiva, entrevistas y una narrativa empresarial cautivadora, este libro ofrece la perspectiva y los conocimientos de más de 50 figuras clave del ecosistema emprendedor mexicano.
 
Además, es el primer libro que desentraña las historias de los unicornios mexicanos con base en información exclusiva y testimonios de sus fundadores: el origen de sus innovadoras ideas de negocio, su transformación hasta alcanzar el estatus de unicornio, las tensiones inherentes en cada etapa de su crecimiento, así como valiosas anécdotas que muestran el lado vulnerable y humano de los emprendedores y desmitifican su imagen de seres con superpoderes.
 
Una visión integral del ecosistema emprendedor mexicano que arroje luz sobre sus complejidades e invite a reflexionar sobre el potencial inexplorado del emprendimiento mexicano y el papel vital que desempeña en el desarrollo del país.

ENGLISH DESCRIPTION

In the business world, unicorns are private startup companies that reach a net worth of one billion dollars or more. In Mexico, we have Kavak, Clip, Bitso, Merama, Incode, Newports, Clara, Stori, and Konfío, companies that prove our country is a place of talent, strength, resilience, and limitless opportunities. We are seeing among Mexicans an aroused interest in one word: entrepreneurship.
 
In Building Unicorns, we delve into the past, present, and future of the thrilling universe of startups in Mexico, where innovation, venture capital, and exponential growth converge in an exciting upward spiral. Through a comprehensive research, interviews, and a captivating business narrative, this book provides the insights and knowledge of over 50 key figures in the Mexican entrepreneurship ecosystem.
 
It is also the first book to unravel the history of those Mexican unicorns based on exclusive information and testimonials from their founders: the origins of their innovative business ideas, their transformation until reaching unicorn status, the inherent tensions in each step of their growth, as well as valuable anecdotes that show the vulnerable and human side of entrepreneurs, and debunk their image as beings with superpowers.
 
A comprehensive take on the Mexican entrepreneur ecosystem that casts a light over its complexities and invites reflection on the unexplored potential of Mexican entrepreneurship and its vital role in the country’s development.

This book title, Creando unicornios: El futuro del emprendimiento está en México / Building Unico rns, ISBN: 9786073846509, by Paola Villarreal Carvajal, published by PRH Grupo Editorial (November 12, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Paola Villarreal Carvajal
Format:
Paperback
Pages:
264
Publisher:
PRH Grupo Editorial (November 12, 2024)
Release Date:
November 12, 2024
Language:
Spanish
Audience:
General/trade
ISBN-13:
9786073846509
ISBN-10:
6073846509
Weight:
13.2oz
Dimensions:
5.95" x 9.06" x 0.82"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20241111T223515_148998577-20241111.xml
Folder:
RandomHouse
List Price:
$15.95
Country of Origin:
Mexico
Case Pack:
25
As low as:
$7.98
Shipping Origin:
Westminster, MD
Publisher Identifier:
P-RH
Discount Code:
A
Pub Discount:
65

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