Overview
#1 New Release in Organizational Change ā Business Magic and Disruptive Innovation
First comes the magic, and then the magic becomes the reality
Magicians reveal secrets to business excellence.Ā You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. Itās just that some do it a lot better than others.
Nine business strategies from the world's greatest magicians.This book takes everything that three remarkable authorsāa corporate strategist, the former acting director of the CIA, and a world-renowned magicianāhave learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authorsā objective is not to create a new generation of magicians, but to adapt nine strategies of the worldās greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core ofĀ Creating Business MagicĀ is the belief that imagination can make magicians of us all.
Magic and disruptive innovation.Ā Each chapter opens with a scenario depicting a pivotal historic moment in magicāfrom Harry Houdini to Doug Henning to Penn and Teller to David Copperfieldāand uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:
- Anticipate the next trends
- Create remarkable new products
- Launch marketing and advertising campaigns that will mesmerize āaspirationalsā
- Make dazzling sales presentations
- Resolve seemingly unsolvable business dilemmas
- Inspire teams with resilient change leadership
If you have readĀ Creating MagicĀ by Lee Cockerell orĀ Bored and BrilliantĀ by Manoush Zomorodi, you'll want to readĀ Creating Business Magic.
This book title, Creating Business Magic (How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You a Success)), ISBN: 9781633537347, by David Morey, John E. McLaughlin, Eugene Burger, published by Mango Media (May 15, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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