Creative Content Kit (A Method to Ideate and Create Content Strategy)

ISBN: 9789063695682
List Price: $24.99

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Quantity
Price

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

$24.99
SKU:
9789063695682
Availability:
424.75
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Creative Content Kit is a four-step process for creating content strategy, inspired by "The System of Publishing" theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.

The deck of 65 cards is made for content professionals and non-specialist to ideate, test and solve content problems. It provides a helpful visual structure to ease communication in planning alone, with your team and clients.

The first stage, Model, consists of cards with methods and tools that help you define the reason why your content needs to exist. You will start with the cards about Audience and progress to work with the cards about Product, Brand or Business.

The second stage presents Content types that you can choose to include in your editorial approach. With the information you gather from the previous stage, you will think about what types of content you need to address your audience, aligned with your product/service, brand or business. There are no rules to pick one type or the other, but as you go through the cards, you will know which is a priority for you.

Platforms are the channels and frames that will represent and distribute your content. They represent how and where your audience will experience it: videos on Facebook, photos on Instagram, short texts on Twitter, etc. At this stage, you will check your editorial ideas and goals to define which platform best suits it.

Finally, you want to ensure your strategy will Reach your audience, to make sure content is not lost or ignored. You can then make use of practical tools, tips and tactics regarding exposure to capture their attention.

HOW TO

The cards have numbers, a title, a subtitle ā€“ guiding you to make your choices ā€“ and body text that will indicate what you can start doing with call-to-action bullet points.

Start by thinking about your content problem, the number of people involved, and overall investment. The four steps will serve as a guide, and you will organise and choose the cards according to your needs.

There is no limit for the use of cards although it will have an impact on the time you will spend at each stage.

This book title, Creative Content Kit (A Method to Ideate and Create Content Strategy), ISBN: 9789063695682, by Ana Bender, published by Laurence King Publishing (September 22, 2020) is available in cards. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Creative Content Kit (A Method to Ideate and Create Content Strategy) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Creative Content Kit (A Method to Ideate and Create Content Strategy) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Ana Bender
Format:
Cards
Pages:
65
Publisher:
Laurence King Publishing (September 22, 2020)
Language:
English
ISBN-13:
9789063695682
ISBN-10:
9063695683
File:
hbgusa-hbgusa_onix21_P6678277_11132023_Complete-20231113.xml
Folder:
hbgusa
List Price:
$24.99
As low as:
$12.74
Publisher Identifier:
P-HACH
Discount Code:
A
Weight:
11.84oz
Dimensions:
5.1" x 6.3" x 1.5"
Case Pack:
20

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service