Creatividad, S.A.: Cómo llevar la inspiración hasta el infinito y más allá (Ed. Ampliada) / Creativity, Inc. (The Expanded Edition)

ISBN: 9788418053245
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This page features either the Spanish-English bilingual edition of this title or a full Spanish title.If you do not intend to purchase this bilingual/Spanish title, just search again to find the English edition of this title.

Overview

Edición ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar.

A lo largo de casi veinte años, Pixar ha dominado el sector de la animación y ha producido películas tan valoradas como la trilogía de Toy Story, Monsters, S. A., o WALL-E, que han batido récords de recaudación y conseguido cuarenta premios Oscar. En muchos aspectos —la inventiva de las tramas, la capacidad de emocionar, la maravilla de sus historias...—, las películas de Pixar son una lección práctica sobre lo que es la creatividad.
 
Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, una colaboración que, indirectamente, lo llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986.
 
Catmull explica en este libro los valores y las técnicas que han hecho que Pixar sea tan admirada, y también tan rentable. El ingrediente esencial en el éxito de Pixar está en su entorno único, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo:
 
*Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre.
 
*La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos.
 
*Con frecuencia, el coste de evitar errores es superior al de subsanarlos.
 
*La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones.
 
En esta edición ampliada y actualizada, Catmull da cuenta de los años posteriores a la publicación de Creatividad, S. A., para iluminar aún más el desarrollo continuo de la cultura, única y singular, propia de Pixar.

ENGLISH DESCRIPTION

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

“Might be the most thoughtful management book ever.”—Fast Company

 
For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Storytrilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
 
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.

• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.

• The cost of preventing errors is often far greater than the cost of fixing them.

• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

This book title, Creatividad, S.A.: Cómo llevar la inspiración hasta el infinito y más allá (Ed. Ampliada) / Creativity, Inc. (The Expanded Edition), ISBN: 9788418053245, by Edwin Catmull, published by PRH Grupo Editorial (October 22, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Edwin Catmull
Format:
Paperback
Pages:
464
Publisher:
PRH Grupo Editorial (October 22, 2024)
Language:
Spanish
Audience:
General/trade
ISBN-13:
9788418053245
ISBN-10:
8418053240
Weight:
21.2oz
Dimensions:
6" x 9.05" x 1.23"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20241021T224128_148710334-20241021.xml
Folder:
RandomHouse
List Price:
$24.95
Country of Origin:
Spain
Case Pack:
12
As low as:
$12.48
Shipping Origin:
Westminster, MD
Publisher Identifier:
P-RH
Discount Code:
A
Pub Discount:
65

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