Creativity at Work (Developing the Right Practices to Make Innovation Happen)

Although many leaders acknowledge and invest in creativity, weseldom see it hold a credible place in the business developmentprocess. Creativity at Work takes a practical approach tocreativity, showing how to select practices to produce results andadd value. The authors explain how to:

• Understand the creative preferences of organizations,departments, work groups, and individuals
• Identify and compare the different creativity profiles thatdescribe specific purposes, practices, and people
• Produce the desired results by developing the rightpractices
• Blend creativity practices to meet the complex needs thatcharacterize most work situations to develop required creativeabilities in a team and in oneself

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