Overview
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
This book title, Cross-Cultural Behaviour in Tourism - 9780750656689, ISBN: 9780750656689, by Yvette Reisinger, PhD, Lindsay Turner, published by Taylor & Francis (November 27, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Cross-Cultural Behaviour in Tourism - 9780750656689 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Cross-Cultural Behaviour in Tourism - 9780750656689 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!