Overview
Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.
This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:
- the language connection
- the global connection
- the management connection
- the multimedia connection.
Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.
This book title, Cross-Cultural Competence - 9780415349666, ISBN: 9780415349666, by Slawomir Magala, published by Taylor & Francis (August 18, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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