Overview
Cruft. It is useless information; it is defective code; it is wasted space. It is… the opposite of what's in this book—but we thought the title might catch your eye.
In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much—which results in wasted resources, scope over runs, and a dysfunctional strategy.
Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do—and that's where we come in. We won't let you settle for wasted space.
In Cruft, we offer life hacks for everything under the marketing sun, including:
•Graphic design best practices
•Videography tips
•Content writing dos and don'ts
•Inbound marketing
•Strategy development
•All manner of web app and website delivery keys
•… and a lot more
This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands—and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
This book title, CRUFT (Marketing Best Practices for Smart People!), ISBN: 9781735892306, by David Phelps, published by BookBaby (December 22, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer CRUFT (Marketing Best Practices for Smart People!) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
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