Overview
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
This book title, Cultural Mediation for Museums (Driving Audience Engagement), ISBN: 9781032403700, by Michela Addis, Isabella de Stefano, Valeria Guerrisi, published by Taylor & Francis (August 26, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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