Overview
The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.
In Custom Nation, learn:
• Why customization is key to today's businesses and what does and doesn't work
• How to incorporate customization in new and established businesses to make your products stand out and sell
• What strategies work for the most successful and profitable custom brands
Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
This book title, Custom Nation (Why Customization Is the Future of Business and How to Profit From It), ISBN: 9781937856106, by Anthony Flynn, Emily Flynn Vencat, published by BenBella Books (November 15, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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